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Monday, May 01, 2006

Marketing Tips For Offline Advertising

Some Marketing tips that have worked well for me, as well as some suggestions provided by some of my Business partners. Have a tip of your own? Leave a comment and share it with us.

  • Leave Business Cards everywhere you can possibly think of.
  • Include a Business Card when mailing out your bills. Someone has to open that envelope.
  • Lead Boxes. Decorate a box with a flyer, add a slot for prospects to put in their Business Card or provide a piece of paper and pen for them to fill out their contact information. Offer a raffle of your products and have a monthly drawing. Great Places to leave lead boxes: Pizza Parlors, Laundromats, Diners, Restaurants, Gyms, etc.
  • Give out samples of your products in baggies. Attach Business Card.
  • Give out gift baskets as gifts or welcome to the neighborhood gifts. Include some of your products you know they will fall in love with. Include your business card.
  • Leave colorful flyers at local stores, convenience stores, etc. Use colored paper, instead of colored ink. Much cheaper than constantly replacing your color ink cartridges.
  • Find craft/wellness shows or whatever pertains to your product/business and purchase a table. Have available products to show, business cards, any kind of literature pertaining to your products/business.
  • Local area cable television channel. Inquire about advertising, your ad could reach 1000s of people.
  • Inquire on advertising in your local publications (Moneysaver, Pennysaver, Community Coupon Books etc.) Advertising in some of these publications can be very affordable and your audience could potentially be huge!
  • Leave a Business Card Holder with your Business Cards in them at the front desk of doctor's offices, gyms, or whever you can think of. Of course ask permission first.
  • Get your business information printed up on pens or pencils.
  • Have car magnets made for your car.
  • Place booster ads in the back up of high school yearbooks, dance recital programs, local youth sporting team end of year booklets, etc.
  • Place an ad in your local church's weekly bulletin.

There are so many different ways to advertise your business offline, be creative and you never know what you can come up with. I think it is really important to reach out to your local community.


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